Marketing's Social Paradox: Who's Truly in Control? Part 1

The proliferation of Social Media platforms has created a conundrum of issues for marketers - yes it enables us to engage our customers in a rich-real time format but we've lost control of the brand message-ownership. Social was created by the people, for the people and of the people - here in lies the paradox for today's marketer.
To address this issue, Direct Marketing Association assembled a panel of marketing's finest - channel agnostic professionals that would cut through the clutter and develop a richer understanding of the question at the forefront of today's marketing professional's mind - How do we manage the new relationship between brand and customer in this varied and dynamic, socially enriched environment?
The panel sat together and discussed the issue at the recent Social Week event in New York City. At the table are:
Dave Mihalovic, Partner, Emerging Media & Technology Platforms, Rosetta; David Berkowitz, Senior Director of Emerging Media and Innovation, 360i; Chris Cunningham, Co-Founder & CEO, Appssavvy; David Weiner, Manager, Digital Media, Pepsico; Chris Bowler, National Social Media Lead, Razorfish; and William Martino, SVP, Director of Digital Marketing, Saatchi & Saatchi Wellness. And moderating the panel was David Dowd, General Manager, Sales, Buddy Media.

Category:

Education

Tags:

• social
• week
• new
• york
• dma
• direct
• marketing
• association
• media
• pepsi
• saatchi
• razorfish
• buddy
• appssavvy
• 360i
• rosetta