Selkirk College: Potent Marketing Concepts

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Uploaded by on May 30, 2008

Marketing has its own language, its lexicon of terms. These include crucial concepts such as targeting, segmentation, differentiation, premiumization, psychographics, positioning, repositioning, partnering, packaging, programming, and branding. A golf club that does all of these things well is likely to prosper. Part of the course: Marketing Golf, Golf Club Operations Online, instructor Steve Bareham

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