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Project Ethos 10 Video Teaser

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Uploaded by on Jun 30, 2009

Produced By: 99% Entertainement
Edited By: Matthew Charles

(Los Angeles, California) Project ETHOS, known for producing red carpet events that showcase all emerging Millennial Generation forms of creativity in one house on one night, brought together some of the most trendsetting talent of 2009, including headlining music act Paradiso Girls, opening act Space Cowboy and headlining designer Jazmin Whitleys Li Cari label. Known as the incubator for emerging artists in fashion, music and art, Project ETHOS presents Lift Off: The Launch of Fashion. Music. Art featured six designers, two musical acts, three DJs, eight visual artists and over forty models. The event attracted over 1,500 guests, including representatives from Versace and Max Studio Corporate and fashion buyers from Kitson, The Mint Collection, and Disney Vault 28. Art Studio Glitz & Grime garnered interest from the Social and Public Art Resource Center to produce their art as large murals for city-beautification projects. After seeing Gocis innovative designs, reps from Jane Doe, John Doe boutiques decided to place the line in their stores. Similarly, Booty Boutiques is considering placing designers Julia Lovan and Daisy Gonzalez in their stores. Robin Antin was vibing in the crowd as she encouraged her newest girl group, Paradiso Girls, and their stylized performance. Bobby Trendy and Alexis Arquette sat runway-side, clapping and cheering for their friend, Reese Allbritton, as he sassily strut down the runway in Ausfahr designs. Aimee Teegarden perused innovative paintings and photos, as guests watched trapeze artists and space dancers in awe. The outdoor art patio was an ongoing success throughout the evening, as artist Tomer Peretz was busy working on an on-site live photo shoot. Pop group JAZMIN were spotted supporting their sister and featured visual artist, Felicia. Project ETHOS also partnered with non-profit Love Cures Cancer in order to raise awareness for their cause, benefiting children with cancer and working to find a cure.

Lift Offs headlining music act was multi-cultured pop group, Paradiso Girls (www.ParadisoGirls.com), with Parisian born Space Cowboy (www.SpaceCowboyOnline.com) as an opener. Eclectic DJ Graham Funke (www.Myspace.com/GrahamFunke) headlined the celebration party following the fashion show. Featured clothing lines included headliner Li Cari, Ausfahr, Goci, Daisy Gonzalez, Julia Lovan Dresses, and designer Maria Floresca. Showcased visual artists included Felicia of JAZMIN, Manual Cuchilla, Chase Wood, Tomer Peretz, Glitz & Grime, Justin Mentell, Gianni Coria and Terry Kim.

Sponsors and partners for the event included Covenant House California, Sexy Hair, Illuminate Collective, Bodyography Cosmetics, 99 % Entertainment, LookBookLA, Beauty Tech Studios and 72 Entertainment.

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  • sweet! love the song too, by Justice :-)

  • We want videos of Project Ethos X Sam C's line!!!!!!

  • Very classy video. Love the red head, 2nd on the walkway

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