McDonald's Piccadilly Sign by Leo Burnett
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Uploaded by LeoBurnettLondon on May 21, 2009
Created by Leo Burnett, the neon poster site, which is seen by 1.1 million people every week, is a brand new interactive concept. Passers-by can take pictures of themselves interacting with images displayed on the giant McDonald's LED screen. It is believed that this is the first interactive sign of its kind in the world.
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I wish they made one of those in the US
PsychoStab 1 year ago
I wanna back to London.
62BONO 2 years ago
Genius. Very clever. Popular. Wish I thought of that when I got the brief at Glue.
Richard4859 2 years ago