Water Bottle as iPod-like Fashion Accessory

NEW YORK (YouTube.com/AdAge) -- Will American consumers leap at the idea of water bottle as fashion accessory, granting it a cache similar to that of an iPod? California companies Kor Water the RKS design believe they will and have spent three years re-inventing the lowly water bottle as a "personal hydration vessel." The sleek Kor One was launched last week after months of being the new darling of the design-oriented blogosphere. Kor CEO Eric Barnes explains his marketing strategy for the new product.

Category:

Science & Technology

Tags:

• advertising
• marketing
• product
• design
• industrial
• water
• bottle
• Kor
• One
• RKS
• fashion
• designer

[atliyang]

How long before China starts making knock-offs that sell at one-tenth of the price?

[33bigmoney]

true

[lesterjames007]

if you really think those water bottles are sexy ,go ahead and have sex with one

[hector512]

I can't possibly be the only one thinking that marketing is killing humanity's brian one product at a time.

They should give away these when you buy something Apple related so you can show off how stupid you REALLY are.

[paul85805]

now we just need some good water to put in the cool water bottle, these guys have a great idea, but what water do you use? distilled? RO, Spring water, faucet water, I like Voss but is is expensive, dont like smart water because of the plastic.

[ygo2slow]

SAVE 15% on your order on KOR's website with this promo code: KWS-12627

[alfiesy]

way overpriced for a water bottle.

[Seanctk10001]

W...T...F, a 30.00 water bottle

[cdwangxd]

if you want yours, go to korwater.com and use KWS-12447 at checkout and get 15% off to buy your cool water bottle seen as Iron Man 2

[izuluvzu]

@gvcdkg

for people who like to hydrate and drink a lot of water, the size is actually very good.

instead of short stubby fat ones, we can buy this much better designed bottle that gives back.