Cable Bay Winery Overview

Selling wine in a global market is challenging and the opportunities to do so are rare. Mid West Agencies Ltd, an International Trading Company has established a wine distribution network into emerging markets that are being offered to the smaller boutique wine producers of New Zealand.

Using a well established relationship (in excess of 10 years) with a Chinese businessman and distributer, Mid West Agencies has created an opportunity to showcase New Zealand wines in a heavily French orientated wine market. Initial investigations are extremely positive with a good reception to the unique taste of New Zealand wine.

Through thorough research, Mid West Agencies have referenced certain buying characteristics of the Chinese with regards to wine and what they are wanting to see. They like to see the relationship between earth, sky sea and water and the effect that these elements have on the wine that is produced. Trying to capture this essence is difficult on the back of a wine bottle so an idea was created to have a DVD playing on a large LCD in a wine store within China was a very good way to demonstrate the passion that is involved in producing NZ wine.

Midwest Agencies Ltd, together with Showdown Commercial Ltd, a team of experts in TV Production of NZ, have embarked on a TV tutorial revolutionizing our sales proposition, by capturing the Essence of New Zealand Wineries on film, and producing a polished personalized business card of each winery in NZ for the export market, tasting notes, styles, food matching, cultural influences, grape growing regions, wine makers and the wine people who work our beautiful landscapes of New Zealand to create top quality International wines.

It is proposed that Showdown Commercial Ltd will commence a road show touring the country filming wineries in every region that want to be involved. This footage will be edited in two separate ways for very different uses.
1) Winery Overview
2)Video Tasting Notes
Once the DVDs are produced, a copy of each winery DVD will be sent to different global markets and watched by a selection of distributers. These distributers will then decide to either purchase immediately, request further information or travel here to visit the wineries they wish to represent.

In addition to a direct opportunity to sell your wines into the Chinese market and other international locations, a series of other initiatives have been created to build a global awareness of your product and make the sales process easier for people exposed to enormous global competition.

So call now to discuss a range of ways to visually demonstrate your wines uniqueness in both national and international markets by contacting either Showdown Commercial Ltd on 09 3600140 or Mid West Agencies on 09 3613935.

Category:

Travel & Events

Tags:

• Producing
• Broadcast
• Quality
• Video
• Footage