Arlene,Korey and Kyron: Rocawear I Will Not Lose Campaign 07

www.iwillnotlose.org
Kyron is six years old and has been diagnosed with Pervasive Development Disorder (PPD), a form of Autism. He is a kindergartener with a love for music who is learning to play the drums with the help of his older brother. Kyron's mother, Arlene quickly learned that the word "communication" had a broad definition and that he would have to find different ways to communicate. She helped him learn sign language, and after realizing he had a photographic memory, she began labeling all of the items around the house. The world around him became very visual as he associated the words with the labeled objects and his speech capacity is steadily growing daily. His disorder has showed them that the most enriching form of communication is not always through words -- but it's also through sharing, laughter and most of all love. His full recovery is the ultimate goal, and losing is not an option.

Category:

People & Blogs

Tags:

• Rocawear
• Jay
• Z
• Ad
• Campaign
• Pervasive
• Development
• Disorder
• Autism

[longsu11]

Best of luck!

[precious971]

strong!!!

[leoboi011]

this is so cool!!! the little boy has the same name as me!!!

[syckindahead]

yeah, it's awesome to be able to hear the story behind the ad, bc I've seen the ad b4 and wondered, "who r these people?" mad props...

[monicaveronica]

I think Arlene really shows what it means to not lose. Sure, it is hard to get into the entertainment industry, but nothing is harder than being a great mother. I amend her.

[BuDDACuP32]

omg look at my baby korey i miss him

[daddyd2005]

Thats beautiful, stay strong

[oakland76]

God Bless you! You are truly an inspiration to all that view your video. BRAVO to J with this spectacular campaign!

[candyj19]

Im touched... who would have thought. They Will not LOSE!

[jaquen1977]

We need to see more images of intelligent, strong Black parents. Thank-you, and please keep this going.