The Customer Collective Interviews IDC's Robert Mahowald

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Uploaded by on Mar 30, 2009

Robert P. Mahowald, Research Director, On-Demand and SaaS Research, IDC talks about SaaS, CRM, and Web 2.0 with The Customer Collective's Robin Carey.

The Customer Collective (http://thecustomercollective.com) is the leading online forum for sales and marketing executives.

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  • File under "don't let a good downturn go to waste!" SaaS offers a better business model when there are pressures on the bottom line.

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