Nokia 5800 XpressMusic Activation launch

On February 26th Nokia launched its first music touch device in the Benelux, the Nokia 5800 XpressMusic. Next to the guerilla 3D beaming and road show, Navajo supported this important introduction with an activation campaign, enforcing the brand image and product awareness and building traffic to the telecom shops.

We focused on the key specs of the new device and let people experience these key specs by creating an attractive animation with big stopping power in line with the overall campaign. We brought this activation campaign to major high end shopping centers and shopping streets in the Benelux, focusing on qualitative contacts with interested consumers. Telecom shops were involved by creating an exclusive offer on the day of activation in participating telecom shops to increase traffic to these points of sales.

Category:

Entertainment

Tags:

• Nokia
• BBDO
• Navajo
• 5800
• XpressMusic
• Activation
• Marketing
• Guerilla

[ahsaninbelge]

camra en phone is best then fucking iphone whats iphone just a phone i love 5800 nokia is not a phone its a netbook

[dihsruhk]

wish i had been at the launch!!!

[143xJonasBrothers]

I love that phone but I hate the Camera.XD

[JAYRAY00]

Maybe they are just first people to buy, like iPhone release.

I've got my 5800 now, so i'm happy. Great phone, but dissapointing camera, especially based on the specs.

[19cherubim]

i wonder too?? lucky bas..rds got free 5800 :D

[JAYRAY00]

What are those prizes that are being given away?