12. William Morassutti discusses the influences/inspirations

My influences and inspirations for toromagazine.com share a common denominator: all originate with Canadian creative talent, yet all had an impact on American popular culture. The first would be SCTV - a TV show that was the perfect vehicle for satirizing TV. Similarly, toromagazine.com, though a men's lifestyle site, takes delight in overturning the cliches of the men's lifestyle category. Saturday Night Live, helmed by Canadian executive producer Lorne Michaels, is another good model. Like SNL, toromagazine.com has a cast of regulars (our contributors) and a live rock band is filmed and recorded in the studio every week. SPY Magazine was co-founded by Canadian Graydon Carter, who described it this way, "Spy will crackle with smartness and sophistication. Its comments will be saucy, its manner that of the flaneur, of a dandy boulevardier with the mind of an atom-smasher." A description that might be applied to toromagazine.com as well -- with its bright, innovative design and functionality coupled with its smart, funny, sometimes racy content. Finally, Marshall McLuhan - who we feel would have approved of a state-of-the art digital magazine. He said, "When a thing is current, it creates currency." Let's hope he's right.

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