Eating Global Vancouver - Jang Mo Jib Korean Restaurant

The second of the Eating Global Vancouver student film series, this film concentrates on the Moon family and their Korean restaurant chain, Jang Mo Jib. Through interviews with the father and daughter, we see different generations of a family-run business, and get rare behind the scenes interviews at the factory where kimchi, BBQ beef, and bone soup is prepared for the restaurants. Featuring a blend of authentic Korean dishes appealing to a variety of Chinese, Japanese, Korean, and non-Asian customers, Jang Mo Jib reveals the challenge of family restaurants in Vancouver.
This film series grew out of one of our most popular classroom projects, in which students form groups and choose to research one of the myriad of restaurants that make Vancouver such a wonderful city for eating. Creating websites that feature interviews with the families (almost invariably global migrants to Vancouver) who run the restaurant, as well as in depth explorations of the restaurants themselves as sites of community interaction, our students combine ethnography with historical research in the Vancouver archives to create a rich portrait of each restaurant as a microcosm of Global Vancouver. Revealing the history of the restaurant's location through Vancouver history and the changing demographics of its neighborhood, these research projects lead us to see in a new light the restaurants at which we eat.
Visit INSTRCC at http://www.instrcc.ubc.ca

Category:

Travel & Events

Tags:

• korean
• chinese
• food
• restaurants
• canadian
• UBC
• richmond
• asian
• fusion
• global
• vancouver
• student
• gourmet
• barbeque
• beef
• family

[titoshinigami]

I discovered these places cause my gf who immigrated from korea showed me these places and its funny cause i've lived in Vancouver my whole life >_>

[britney4korea]

Koreans should also work on targeting the local population, not just the Asian community. Koreans are too tight knit or too close knit. They need to branch out more and spread out more so that more people will know about Korean food and culture. Korean food is great and awesome. I just wish Koreans were more confident in promoting their delicious cuisine.

[britney4korea]

Korean food is awesome. I love Korean BBQ. What I noticed is that Koreans need to localize their food to adjust to the locals of the country they are in. For example, the Chinese did it with Panda Express, there is westernized pizza that is not real pizza, etc. Korean food is awesome. If Korean food become popular, it will really boost Korea's image and also help it's economy. The food industry is a billion dollar industry and just imagine how much money Korea can make.

[MaT18390]

WhereEaglesDareWWII

There are many Europeans, Canadians and Americans in Korea who have lived for 20 years or more who don't speak a single word in Korean....so don't be racist.

[WhereEaglesDareWWII]

OMFG the guy doesn't speak English , no wonder European Canadians harbor resentment. Think about it.

[scarywolfie]

korean bbq is getting popular but the korean food that's found outside of korea is probly about 5% of what is in korea. any good cooking korean grandma probly knows how to make more korean dishes than that restaurant ever had in it's whole history.

[scarywolfie]

did that guy just say that his menu is more traditional or better than the restaurants in seoul!? They still practice almost every korean cuisine that was made since hundreds of yrs back. Court cuisine practiced in palaces are still preserved today & getting popular esp around tourists. things that are super unknown and rare outside korea r pretty common in it, like snake cuisine, 50 yr old fermented stingray, yukhoe (raw meat for comsuming), & other things that this guy probly never heard of.

[TaskiyahEmaani]

i wanna to :)

[Rooster621]

Baller!!!...for sure! I'm Korean/American from Chicago. If I'm ever in Vancouver, I'll definitely check this place out. Man, there are alot of Korean restaurants in Chicago also, unfortunately, I can't recommend any particular one because they're all so-so, in my opinion. I'm a spoiled brat I guess, my grandmother, mother, aunts are the best cooks/chefs, but they don't want to get into the restaurant biz. Too bad...

[bonker12]

Man..I'm sure the owner of jak mob jib is baller!!!! Cash!!!yeah!!!