Charles Jacobs - Management Rewired

The incredible discoveries of brain science challenge our common sense, but teach us a much better way to manage.

Scientists are now able to watch the brain at work, and what theyre learning is mind-boggling. Not only have they located the areas of the brain that are responsible for our emotions, our reason, and even our moral character, theyve also discovered what makes us empathetic, able to learn, and take pleasure in our work.

Applying brain science to management isnt just another new technique or fad. It fundamentally changes the way we think about business. The findings from brain scans, cognitive experiments and behavioral studies have dramatic and counter intuitive implications for all aspects of management, from strategy to sales to leadership.

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