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Social Media: Likeable or BS?

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Published on Oct 23, 2012

Thank You Social Media for...

Like any great debate, preparation and momentum drive a winning campaign. Authors BJ Mendelson and Dave Kerpen are both in stride this week as they let their opponent know who is on the winning side when it comes to the Social Media Debate: Likeable or BS?

Dave (@DaveKerpen) and BJ (@BJMendelson) turned up the heat with this week as they let everyone know where they will be coming from in the first WOMMA Summit Debate Nov. 13 at the Wynn Hotel.

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