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ALPINESTARS Process Makes Perfect Racing

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Uploaded by on Apr 26, 2011

INSPIRATION:
It was the adrenalin-charged spectacle of racing; man and machine symbiotically bonding in the pursuit of speed that inspired Alpinestars founder Sante Mazzarolo to turn his talents to creating the most advanced motorcycling footwear the world had seen.

This passion that fuelled our origins continues today and has helped Alpinestars grow into the premier technical motorcycle safety company in the industry. Racing is as much a philosophy as a way of life at Alpinestars and this is reflected in the uncompromising demands we place on every product we develop.

Casey Stoner, Dani Pedrosa and Ben Spies are just some of the racers who contribute to Alpinestars' product development, so whether you're carving up a canyon or setting a personal best lap at your favorite track, you can ride in confidence knowing your gear has been put to the ultimate test by the world's top riders.

INNOVATION:
Alpinestars works closely with its MotoGP and World Superbike athletes to develop and test innovative new technology in the most demanding environment possible - the racetrack.

Technical feedback from our star athletes is critically important and ensures that each product delivers exceptional levels of safety, performance and comfort. Technical innovations from our race program are fed directly into our product range so consumers can enjoy the same benefits as the world's top riders.

This 'Race on Sunday, develop on Monday' ethos has resulted in a number of race-derived technologies being offered in the Alpinestars collection, including: Bio-Mechanical Ankle Brace, External PU Sliders, MotoGP Profile Hump, GP-R Armor, 3rd and 4th Finger Bridge, Kevlar Fabric, and High-Tech Microfiber.

DEDICATION:
Alpinestars record in racing speaks for itself; more than 20 Grand Prix and World Superbike champions have depended on us to give them the competitive edge in their quest for glory.

This success is the result of an ongoing dedication to our core principles of safety, comfort and performance and a winning philosophy that drives us to continuously research and develop new technology.

Furthermore, every product is honed in the Alpinestars Product Testing Laboratory where it is put through a rigorous testing regime and scrutinized against the highest industry standards to ensure there is no compromise in quality and performance.

In a world where one thousandth of a second makes all the difference, you can be sure that Alpinestars has gone that extra mile to keep you ahead of the competition.

PRODUCTS:
http://crownkiwi.co.nz/

Race on Sunday, Innovate on Monday

Video courtesy of Alpinestars.

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Sports

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