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Survivors

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Uploaded on Jan 31, 2007

One of the best commercials, explaining the benefit of the product in an incredibly dramatic - yet subtle - manner. The product is Volvo cars and the benefit is "safety". Now, look what a safer car can do for you. Great soundtrack too.
Named "Best 1993 Commercial" by AdAge. Agency: Messner Vetere Berger McNamee Schmetterer Euro RSCG

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