Drive Less Save More "Dear Nana"

Grand Prize Winner of the Drive Less Video Challenge: Dear Nana! Staring Pearl and Guy Baker with Jan Dunn. The spot was a volunteer only, labor of love, team effort brought to life by the bike crazed staff of Portland recording studio Digital One.

This spot was conceived, written, directed, edited, mixed and scored by audio engineer Guy Baker. The producer was Cameron Shaw, the line producer was Lisa Baggetta, the stylists were Lisa Baggetta and Stephanie Fajardo, and visual effects were done by Mike Quinn. The spot would never have made it to the small screen without the generous attention of director of photography, editor and friend Rob Tyler of VCR100.

Starting in June 09, Dear Nana will become the Drive Less/Save More Campaigns next TV commercial, airing on all four Portland area TV stations. The team won $3,000, which was in turn donated directly to the Portland Community Cycling Center.

Competition in the Drive Less Video Challenge was close all around, starting with the 77 excellent entries received from across Oregon and SW Washington. The judging panel had the difficult decision of determining the top five videos in the General and Youth Categories, and the point spread between the finalist videos was close! More than 5,000 people then weighed in casting votes for their favorite spot.

Category:

Nonprofits & Activism

Tags:

• Dear
• Nana
• Drive
• Less
• Save
• More
• Guy
• Baker
• Digital
• One
• Cameron
• Shaw
• Rob
• Tyler
• Mike
• Quinn

[cducka1]

that's my sister's teacher's daughter! Pearl is sooo cute ;)

[andyaskren]

This spot is just about perfect. Such a sweet demonstration of how you can make the Drive Less Save More challenge not a "challenge" at all, but something so much more human. Love it and could watch it a gajillion times.