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Origin 'Join in' TVC

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Uploaded by on Jan 29, 2009

Join in with and discover the many ways you can help Origin create a more sustainable future.

http://www.originjoinin.com/


About the song
We wanted to find an uplifting and feel good track filled with a sense optimism that would resonate throughout our entire commercial.
We also wanted it to be original. This wasnt an easy brief.

But, with the help of our Advertising agency, The Campaign Palace, we found Blair Joscelyne. Blair is a multi-instrumentalist with an honors degree in Composition and Music Technology and studied jazz piano at the Conservatorium of Music in Sydney. He also has experience in film composing, producing and songwriting - so we knew we were in safe hands!




Blair recorded most of the instruments live using guitars, piano, glockenspiel and percussion and then added the beautiful voice of emerging singer/song writer Erin McCrory to really bring the track to life.
Erins unique voice is filled with a sense of honesty and purity, which complimented Origins brand perfectly. Erin is just 17 years of age and has just completed year 12 at the Mcdonald College School of Performing Arts in Sydney.

Blair also enlisted the support of a group of 'non-professional singers' ranging from the age of 15 to 65 to sing backing vocals. Blair wrote the lyrics in conjunction with The Campaign Palace.

This union of creative talents produced a wonderful, and emotionally uplifting, original piece of music.




Origin soundtrack - microsite

Blair Joscelyne composed the Origin soundtrack, and used a mix of guitars, piano, glockenspiel and percussion. Our singer Erin McCrory is an emerging singer/song writer and at 17 is only just beginning of what, we are sure will be, an amazing career. Blair wrote the original lyrics in conjunction with The Campaign Palace (the advertising agency who created the commercial).

Category:

Entertainment

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License:

Standard YouTube License

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Uploader Comments (sparklechickens)

  • where can we download the song? its beautiful.

  • We will put it up on Origin Join In for free download as soon as its made. I will drop you a note when it is is up.

Top Comments

  • The song is called 'Join In' by Blair Joscelyne and vocals by Erin McCrory. It is yet to be released but lets hope it is released soon.

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All Comments (15)

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  • Erin u r the best.

  • they also did the song for the Arnotts commercial

  • AWESOMENESS!!! The song is on iTunes now. Search for FINDING MAY.

  • The song is AMAZING!! I think it is one of the most original, inspiring pieces of music I've heard in a long time and the girls voice is so beautiful. Do you know where we can get a copy of the song?

  • oh, i know! i was like wow :D

    great song <3

  • The song is amazing, I can't wait to buy it.

  • They're called; Finding May.

    They only have one song up at the moment,

    but it's also very good.

    Hope I helped

    (:

  • :):):) i know. he is amazing

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