Uploaded on May 7, 2009
Video related to the clever 50g downsizing of a chocolate bar, 250g which looks identical to 200g, very sneaky but not very clever.
UPDATE 1, It seems Cadbury's have realized that changing the classic taste was an epic fail, word is they will revert back to the old taste this is said to be months away, will the missing 50g come back?
UPDATE 2, (April 2010) looks like a bit of damage control going on, Cadbury's have changed the look of this block now, it is a much darker colour. The cocoa amount has been changed back to the classic taste, unfortunately the size still remains downsized to 200g
UPDATE 3 ( May 2013 ) Cadbury have changed their 200g blocks to 220g. They have reversed all the changes made at the time of this downsize apart from returning to the 250g block size.
This video https://www.youtube.com/watch?v=Nsv75...
details the big changes which took 4 years to implement after a huge consumer backlash. Hopefully Cadbury's have learned a vital lesson here...don't mess with classic products because the consumers will just walk away.
We will need a really good TV commercial made to inform the loyal chocolate lovers that the classic taste is back, I dare say the damage done by this change will take years to repair, many consumers are now enjoying another brand.
BIG lessons here for all in business, never stuff around with a classic product.
Cadbury changed its famous recipe at the same time as it introduced new packaging and a reduction in the size of its chocolate blocks. Cadbury recently reduced the size of its moulded chocolate range.
The 150g block has been re-sized to 100g/110g, the 250g block has been downsized to 200g/220g and the 400g block is now 350g. 250g had 26% cocoa solids, 200g has 21% cocoa solids.
Very tricky repackaging ensures the consumer barely notices any change, while a new slick advertising campaign sets up a smoke screen to distract the consumer.
Company websites declaring this change is for the consumer and strange terms as "mouth feel" are used to gloss over the real facts of this very clever downsize.
Nowhere does it state a 20% reduction in weight from the previous 250g blocks, somehow both blocks look exactly the same even though one has 50g less product.
I fell a good video has way more punch than a letter sent to the company who made these product changes.
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Related Blog.. http://yetanotherrantblog.blogspot.co...
New Look Packaging
The new Cadbury 100g/110g and 200g/220g block packaging (see individual product pages for the full range and new sizes) showcases a new sleek, stylish and modern carton, enhanced by gold-stamping and embossed features.
The carton is easier to open, and because it is re-sealable, helps the foil maintain freshness of the chocolate inside. The new re-sealable pack also means there is less mess when storing the product once it has been opened. The pack also serves as an easy slide out tray for row-by-row snacking and the carton and foil are both recyclable.
Change in weight
As part of the changes to the range, the weight of the new look, easy to open moulded block range of chocolate has also been reduced.
The 150g block has been re-sized to 100g/110g to be perfect for on the go consumption.
The 250g block has been re-sized to 200g/220g to be perfect for family sharing.
The 400g block has also been re-sized to 350g to be perfect for social sharing.
At the same time and in line with the weight reduction, packaging improvements (100g and 200g), and new chocolate square sizes, Cadbury is reducing the amount it charges retailers for its moulded block range. It is important to note that as a manufacturer, by law, Cadbury does not set the retail price paid by consumers.
The changes Cadbury has made to its moulded range have been supported by extensive consumer research, which we believe will ensure Australias favourite chocolate will continue to be consumers first choice.
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