Cadbury Chocolate 20% Downsize

Video related to the clever 50g downsizing of a chocolate bar, 250g which looks identical to 200g, very sneaky but not very clever.

Update 1, it seems Cadbury's have realized that changing the classic taste was an epic fail, word is they will revet back to the old taste this is said to be months away, will the 50g come back?

Update 2, (April 2010) looks like a bit of damage control going on, Cadbury's have changed the look of this block now, it is a much darker colour. The cocoa amount has been changed back to the classic taste, unfortunately the size still remains downsized to 200g

We will need a really good TV commercial made to inform the loyal chocolate lovers that the classic taste is back, I dare say the damage done by this change will take years to repair, many consumers are now enjoying another brand.

BIG lessons here for all in business, never stuff around with a classic product.

Cadbury changed its famous recipe at the same time as it introduced new packaging and a reduction in the size of its chocolate blocks. Cadbury recently reduced the size of its moulded chocolate range.

The 150g block has been re-sized to 100g/110g, the 250g block has been downsized to 200g/220g and the 400g block is now 350g. 250g had 26% cocoa solids, 200g has 21% cocoa solids.

Very tricky repackaging ensures the consumer barely notices any change, while a new slick advertising campaign sets up a smoke screen to distract the consumer.

Company websites declaring this change is for the consumer and strange terms as "mouth feel" are used to gloss over the real facts of this very clever downsize.

Nowhere does it state a 20% reduction in weight from the previous 250g blocks, somehow both blocks look exactly the same even though one has 50g less product.

I fell a good video has way more punch than a letter sent to the company who made these product changes.

Web Links :

http://en.wikipedia.org/wiki/Mouthfeel
http://www.cadbury.com/Pages/Home.aspx
http://www.cadbury.com.au/
http://www.cadbury.co.uk/home/Pages/home.aspx
http://en.wikipedia.org/wiki/Dairy_Milk
http://www.cbsnews.com/stories/2008/10/23/earlyshow/contributors/susankoeppen...
http://en.wikipedia.org/wiki/Chocolate
http://www.choice.com.au/defaultView.aspx?id=102314&catId=100165
http://www.ripoffreport.com/

Related Blog.. http://yetanotherrantblog.blogspot.com/2009/05/production-recently-something-...
New Look Packaging

The new Cadbury 100g/110g and 200g/220g block packaging (see individual product pages for the full range and new sizes) showcases a new sleek, stylish and modern carton, enhanced by gold-stamping and embossed features.

The carton is easier to open, and because it is re-sealable, helps the foil maintain freshness of the chocolate inside. The new re-sealable pack also means there is less mess when storing the product once it has been opened. The pack also serves as an easy slide out tray for row-by-row snacking and the carton and foil are both recyclable.

Change in weight

As part of the changes to the range, the weight of the new look, easy to open moulded block range of chocolate has also been reduced.

The 150g block has been re-sized to 100g/110g to be perfect for on the go consumption.

The 250g block has been re-sized to 200g/220g to be perfect for family sharing.

The 400g block has also been re-sized to 350g to be perfect for social sharing.
At the same time and in line with the weight reduction, packaging improvements (100g and 200g), and new chocolate square sizes, Cadbury is reducing the amount it charges retailers for its moulded block range. It is important to note that as a manufacturer, by law, Cadbury does not set the retail price paid by consumers.

The changes Cadbury has made to its moulded range have been supported by extensive consumer research, which we believe will ensure Australias favourite chocolate will continue to be consumers first choice.

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[ginjaninjaac52643]

Cadbury has screwed up so badly in new Zealand that all there chocolate has ended up in cheap food shops because no one buying there SHIT chocolate, change of recipe and size really fucked up!!!!!

they should have never fucked with the recipe and now many other brands of chocolate are selling better for example Whittakers there the BEST!!!

[leokimvideo]

@ginjaninjaac52643 thanks for your comment, I do believe Cadbury back flipped on the reduced cocoa amount possibly due to a huge consumer back lash. But the fact remains they did a very sneaky downsize with absolutely no warnings on the reduced package to inform the poor old consumers

dare say there is a huge lesson to be learned, don't stuff around with what was a classic product, the damage has well and truly been done and that's what being greedy does. Consumers are sick of being shafted

[leokimvideo]

@willbaguley9000 wow 1kg of chocolate....now that's a feast

[rapturerogue]

In the US they use plastic wrapping that's heat-sealed at the end and crinkle-cut, and our bars look even smaller than yours. Next time I go to the store I'm going to pay attention to the net weight!

[AppelAnnaG]

In the US the bars are 99 grams and the same evil price.

[nailstoeverything]

i dont care about cost and blablabla,i love cadbury's chocolate

[commonloon0]

I'm kind of glad they did this, I consumed an entire 200g Fruit and Nut bar over the course of today, that is 50g less for me to feel guilty about...

[Dihyyy]

I don't fucking care. I just buy different chocolate, or i dont buy it at all.. seriously, it's just a chocolate. 

[tommydamani]

I'm an Aussie and i can tell you all that: 'the peoples initial reactions' was either rehearsed or pre warned. They are not natural responses. The first girl 1:14 is a classic lol "oh, oh" "wooaaaw" "oh, oh" lol classic

[Thrax104]

Greed is everywhere bro, it is what motivates them

[AzelfandQuilava]

They are changing the prices too much in the UK

2008 : 47p

2009 : 52p

2010 : 60p -.-

[yemieko]

I find the letter 'i' in 'around annoying.

[Krustylover]

I agree MORE CHOCOLATE

[SonnyLondon1]

Cadburys advocating Skulduggery on the highest order. . . Shame on Cadburys. . Bravo to the Video!