Video related to the clever 50g downsizing of a chocolate bar, 250g which looks identical to 200g, The cocoa solids have been reduced by 5% in the 200g block.
Update, it seems Cadbury's have reali...
Video related to the clever 50g downsizing of a chocolate bar, 250g which looks identical to 200g, The cocoa solids have been reduced by 5% in the 200g block.
Update, it seems Cadbury's have realized that changing the classic taste was an epic fail, word is they will revet back to the old taste this is said to be months away, will the 50g come back?
We will need a really good TV commercial made to inform the loyal chocolate lovers that the classic taste is back, I dare say the damage done by this change will take years to repair, many consumers are now enjoying another brand.
Cadbury changed its famous recipe at the same time as it introduced new packaging and a reduction in the size of its chocolate blocks. Cadbury recently reduced the size of its moulded chocolate range.
The 150g block has been re-sized to 100g/110g, the 250g block has been downsized to 200g/220g and the 400g block is now 350g. 250g had 26% cocoa solids, 200g has 21% cocoa solids.
Very tricky repackaging ensures the consumer barely notices any change, while a new slick advertising campaign sets up a smoke screen to distract the consumer.
Company websites declaring this change is for the consumer and strange terms as "mouth feel" are used to gloss over the real facts of this very clever downsize.
Nowhere does it state a 20% reduction in weight from the previous 250g blocks, somehow both blocks look exactly the same even though one has 50g less product.
I fell a good video has way more punch than a letter sent to the company who made these product changes.
The new Cadbury 100g/110g and 200g/220g block packaging (see individual product pages for the full range and new sizes) showcases a new sleek, stylish and modern carton, enhanced by gold-stamping and embossed features.
The carton is easier to open, and because it is re-sealable, helps the foil maintain freshness of the chocolate inside. The new re-sealable pack also means there is less mess when storing the product once it has been opened. The pack also serves as an easy slide out tray for row-by-row snacking and the carton and foil are both recyclable.
Change in weight
As part of the changes to the range, the weight of the new look, easy to open moulded block range of chocolate has also been reduced.
The 150g block has been re-sized to 100g/110g to be perfect for on the go consumption.
The 250g block has been re-sized to 200g/220g to be perfect for family sharing.
The 400g block has also been re-sized to 350g to be perfect for social sharing. At the same time and in line with the weight reduction, packaging improvements (100g and 200g), and new chocolate square sizes, Cadbury is reducing the amount it charges retailers for its moulded block range. It is important to note that as a manufacturer, by law, Cadbury does not set the retail price paid by consumers.
The changes Cadbury has made to its moulded range have been supported by extensive consumer research, which we believe will ensure Australias favourite chocolate will continue to be consumers first choice.
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someone I know who works in cadbury's here told me they did a reduction when they changed the roses sweets from foil to plastic wrapping, more wrapping less chocolate :/ they do the same with other sweets over the years
Do not buy the 200 and that is it. Wow, this chocolate looks so yummy. I wish we had something so tasty like this in Isreal. And , man the great manufactures always lie. It is a common fact. This is why they are so rich.
They did promote it quite massively, and reduced the price to ensure people didn't get pissed off. My supermarket was clearing the old stock out for $1 less than the new dairy milk chocolate size. No one picked the 250g blocks up, so I had cheap chocolate for a few weeks at my local supermarket. Yay for me.
Oh dear, I didnt even realise, Thankyou for the info. I will now be boycotting Cadbury. By the way, I ve tried the chocolates from Aldi and they are pretty good.
This is a great informative video - I too noticed when this happened. It's a real insult to pay the same for less. Prices may rise - yes - but playing games by reducing the size is a MASSIVE CON
lol, WRONG! SUPERMAKETS do it dayly. I worked as a "Night Fill Captian" with 35 staff and I also have a very indepth understanding of the systems used inside. On any given day any number of products are taken off, some days they will be put back when there are enough "Head office" complaints. If want people to take your product you need to give them Satisfaction and Value. No the greedy way of smaller is better profit... Thats just crap.
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If want people to take your product you need to give them Satisfaction and Value. No the greedy way of smaller is better profit... Thats just crap.