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Marketing in an Economic Downturn

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Uploaded by on Feb 24, 2009

These are certainly challenging times for business owners, many of whom now look at new and radical ways to drastically reduce operating costs in an attempt to boost business performance and perception. Marketing budgets are being slashed as businesses try to ride out this turbulent storm.

While reducing spending wherever possible may help boost quarterly figures, when sales are becoming scarce lowering your voice in a noisy marketplace makes very little sense!

In fact, all the evidence suggests that businesses should be marketing more, rather than less, during a recession. In this podcast video we examine 5 tips that your organization can use to not only survive, but to thrive!

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  • "Billy hung out with the wrong bunch of boys"

  • Great Great work beaing a business man as well as a student its a very helpful to me..

    Thank you

  • Great article and good tips for any business.

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