Fallacies of Irrelevance - Argumentum ad Baculum

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Uploaded by on Aug 5, 2010

The fallacy committed by the ad is or Argumentum ad Baculum; which means someone's use of propaganda or other methods to create fear in the minds of the audience. Also called Scare Tactics.

This commercial uses the harmful effects of smoking to place fear into minds of its audience. This fear influences the audience to support their fight against smoking by showing them how smoking can kill people.

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Education

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  • It's not a fallacy of irrelevance when it's relevent.

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