Apple 1984 Super Bowl Commercial Introducing Macintosh Computer (HD)

Iconic 1984 Apple Computer Macintosh commercial conceived by Chiat/Day and directed by Ridley Scott was nationally aired on television only once - during the 3rd quarter of the 1984 Super Bowl football game.

Based on George Orwell's novel, Nineteen Eighty-Four (authored in 1949) the spot provided the allegory of the new Apple Macintosh computer providing an inspirational creative spark that would free individuals from the overbearing control of "Big Brother" - presumably, IBM's Personal computer.

• Category

  Science & Technology

[Robert Cole]

Full Disclosure - the ad actually aired in Twin Falls, Idaho in December 1983 - one month prior to its Super Bowl debut in order to qualify for 1983 advertising awards.

[poyapictures]

Unfortunately, Apple has become the old man on the video screen telling us what we want and what to buy.

[CrimsonCylinder]

Another quality I love about this commercial is the contrasting appearances between the masses of people and the woman. The people are grey skinned, bald headed, dressed alike, and completely androgynous. The woman on the other hand is rather tan, has a full head of hair, wearing unique clothing, and is rather robust and shows sexual characteristics.

[J Bridgeman]

You're on the wrong video, Mac.

[J Bridgeman]

Your comment is just weird.

[DaniboyBR2]

Maybe they are telling you, I couldn't give a fuck about that crap. When computer really become micro the virtual revolution will make all these phone craps obsolete.

Steve Jobs was influenced by the civil liberties movement, LSD, marijuana, this mentality was what brought us his innovations, that drove him to do what he did. If it werent for him you wouldn't be commenting on a video on youtube, I'll tell you that much.

[pageofyourlife]

I see a discussion where someone mentioned products made in China. Look up footage from factories there. The situation is similar in many parts of Asia. But the solution is not to refuse buying Chinese products - that would put many people out of work. You just have to insist that your favourite brands include information on exactly where the good was produced, and under what working conditions. :) Remember, the more secure the workers feel, the more likely they are to stand up for themselves.

[Harsha MP]

Great commercial

[James Yarger]

this ad, is the reason why 1984, was "1984".

[taxislag]

Girl from Hooters frees the world from Big Brother. You couldn't make it up.

.......an Ad thirty years ahead of it's time.

[Lenok torres perez]

Love this commercial