Upload

Loading icon Loading...

This video is unavailable.

Apple 1984 Super Bowl Commercial Introducing Macintosh Computer (HD)

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to like Robert Cole's video.

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to dislike Robert Cole's video.

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to add Robert Cole's video to your playlist.

Uploaded on Jun 25, 2010

Iconic 1984 Apple Computer Macintosh commercial conceived by Chiat/Day and directed by Ridley Scott was nationally aired on television only once - during the 3rd quarter of the 1984 Super Bowl football game.

Based on George Orwell's novel, Nineteen Eighty-Four (authored in 1949) the spot provided the allegory of the new Apple Macintosh computer providing an inspirational creative spark that would free individuals from the overbearing control of "Big Brother" - presumably, IBM's Personal computer.

Here's my somewhat irreverent blog post about the ad, and the rise of Apple in terms of thinking differently, product design and control of the user experience: http://j.mp/Apple84

Loading icon Loading...

Loading icon Loading...

Loading icon Loading...

Loading icon Loading...

Ratings have been disabled for this video.
Rating is available when the video has been rented.
This feature is not available right now. Please try again later.

Loading icon Loading...

Loading...
Working...
Sign in to add this to Watch Later

Add to