Apple 1984 Super Bowl Commercial Introducing Macintosh Computer (HD)

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Uploaded by on Jun 25, 2010

Iconic 1984 Apple Computer Macintosh commercial conceived by Chiat/Day and directed by Ridley Scott was nationally aired on television only once - during the 3rd quarter of the 1984 Super Bowl football game.

Based on George Orwell's novel, Nineteen Eighty-Four (authored in 1949) the spot provided the allegory of the new Apple Macintosh computer providing an inspirational creative spark that would free individuals from the overbearing control of "Big Brother" - presumably, IBM's Personal computer.

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Science & Technology

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Standard YouTube License

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Uploader Comments (RobertKCole)

  • Full Disclosure - the ad actually aired in Twin Falls, Idaho in December 1983 - one month prior to its Super Bowl debut in order to qualify for 1983 advertising awards.

Top Comments

  • Unfortunately, Apple has become the old man on the video screen telling us what we want and what to buy.

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