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How Marketers Get Wikis Wrong

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Uploaded by on Feb 24, 2009

NEW YORK (AdAge.com) -- Although his non-profit Wikipedia made him best known as the selfless guru of wisdom-of-the-crowd publishing, Jimmy Wales has a second site designed to make as much money as possible. Called Wikia.com, it has become a sprawling universe of thousands of wikis on nearly every imaginable subject. It now logs more than 500 million page views a month and has growing stable of blue-chip advertisers. Many marketers have begun to explore wikis as vehicles for product promotion. But, as Wales explains in this ten-minute interview with Ad Age digital editor Abbey Klaassen, several deeply-ingrained flaws in marketers' thinking often causes their wikis to fail.

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  • Thank you, great video.

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