Part 5 - Panel: Melting the Silos: The Reality of Cross Media Integration

Five of the media industrys top players one from each sector offer their insight, and debate the outcome, of how media will be produced, distributed, and consumed in a cross media environment. The goal of the panel is to focus on what is working, or not working, in cross media at present. We will avoid pie-in-the-sky predictions and questionable business models. The panelists will offer strategies on how to incorporate cross media into your business model and give insight into some of the challenges the media industry faces as the silos melt together.

Panelists

Moderator Jeremy Caplan, Contributing Writer for Time Magazine Publishing Bonnie Fuller, President and Editor-in-Chief of HollywoodLife.com Advertising Ashley Swartz, SVP Content, Digitas Mobile Alistair C. Mitchell, VP, Multimedia Integration, Research In Motion Limited Games Mathieu Ferland, Senior Producer, Cross Media Group, Ubisoft Broadcast Roger Keating, Senior Vice President, Hearst Television

Category:

Education

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• Bonnie Fuller
• Mathieu Ferland
• Roger Keating
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• Hearst
• digital
• panel
• integration
• advertising
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• games
• hollywoodlife
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