Facebook : How to Measure Social ROI

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Uploaded by on May 11, 2011

www.odigma.com

-- Facebook Tips for Small Business - http://www.youtube.com/odigma

Facebook Pages : How to measure Social ROI




A Facebook video tutorial series that presents tips on Facebook fan page, How to perform various activities on a Facebook fan page. Facebook is a boon for small business and we provide this tutorial to you on how to make full use of Facebook Page. We provide video instructions on www.Facebook.com screenshots. You can test in parallel. Just login Facebook with your password and follow the steps.

Instructions -

Hi. This is ODigMa.
Your guide to Social Media Marketing.


Today we'll learn how to measure brand value among facebook fans
Are u tired of fans,likes comments active users & so on
And need something more
We take you a step closer to knowing your ROI return on investment.
In simpler words, Brand Value is how your fans perceive you.
That is do they find you credible? Will they Buy from you?
It also indicates whether they refer your name to others or Will they advocate for you?
You should ask questions from your fans.
This could be done by creating surveys and asking them to fill it for
you
Another way could be of unbundling the survey and asking questions one by one using the Facebook Questions.
It doesn't matter what method you go for
what's important is to plan your questions & surveys.
Your plan of survey or questions depends on firstly what you want to measure
That is the parameters.
And secondly how you want to do it, with the help of scores, priority etc.
Make sure that each and every question is linked to one or more parameters .
Like loyalty, awareness & so on.
Likewise, Every option has to be linked to a score.
Once the survey is done, aggregate the score to measure what is working well and what is not.
For instance if you find credibility score is low.
Then focus on increasing credibility by planning your posts and creating an engagement plan
To learn more, check out the video for 'How to plan your posts on Facebook' on our YouTube channel
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n case you want any specific Facebook How to Videos or Facebook Tips or have any doubts on Facebook fan page, then just leave a comment. We want to ensure that all of you know all the tips and tricks in Facebook and how to optimize Facebook to grow your business. LEAVE A COMMENT now.

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Uploader Comments (odigma)

  • Ok use me as a marketing experiement. Lol

  • @CHARLYNNE123 We don't need to experiment as we know what works and what wont :)

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All Comments (12)

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  • very nice it sounds great 

  • Very good presentation. Thankyou

  • Marketing through Social Media Networks esp Facebook was something I was reading about in the past year.. This Video is GOOOOD! It is simple, the graphics are good and even though someone new to this must have some basic idea how to structure questions etc as described, overall the video gives a good picture. Maybe Odigma must come up with more video's actually giving some examples and how the survey/ questions etc must be structured.

  • Very thoughtful presentation with excellent information. Thanks

  • thanks for sharing awesome video

  • your awesome im gonna watch all your vidz!!

  • good !!!

  • Oh god please lord with that music! If you turned that darn music off, you wouldn't have to yell!

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