Online Resident Retention Strategies - Intro by Richard Brown
Presenter: Steve Ballantyne
Sixty percent of resident turnover is controllable (SatisFacts). So how do you determine what it is that makes residents want to stay in your building? With the explosion of Facebook and social media, it's never been easier to connect with your residents and learn what they like and perhaps don't like in your community. But, once you've got their attention, what do you say? What will they say? What if they say something you don't like? Join this session to learn practical tips on how to start, grow, and moderate a thriving online community that not only connects you with your residents, but connects them with each other and their communities. Avoid the common mistakes PMs make, and enjoy the benefits of having a real pulse on the community. The conversation about your building is already happening, are you going to join it?
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