CNBC Special Report: It's War -- Bratz vs. Barbie

The rivalry between Bratz and Barbie has grown increasingly fierce. Of course, it wasn't always that way: For the past 50 years, Barbie has enjoyed tremendous success....until the Bratz came along in 2001 and changed everything. Since then, there has been plenty of hair-pulling in the dollhouse. In this special report, Isaac Larian, the CEO and President of MGA Entertainment (as well as the seemingly nice man who wants to pummel Barbie and pulverize Mattel), explains to CNBC reporter David Faber about his Bratz dolls and why little girls have outgrown Barbie to transition to a product that they can identify with. He also explains about his willingness to challenge the Barbie franchise and believes that 2007 will definitely be the year for Bratz.

Category:

News & Politics

Tags:

• Bratz

[coolcdy]

GO BRATZ!!!!

[missbleckcat]

The Bratz are the number 1

[poppetina56]

@angelwingedheart Oh really?! Then why are YOU being so rude? And if you could read properly I said DREWL cause I hated Barbie so THAT'S why. Your like SO RUDE too!Oh please! Your making a huge deal too! I didn't say Mattel was drunk. Read properly. MATTEL is greedy. You see 'em? They can't handle competition so they try to take over. I think, myself, that Bratz is a cool name. Barbie? Thought u said Baby!

[angelwingedheart]

@missbleckcat Ugh immature 

[angelwingedheart]

@coolcdy GO BARBIE!!!!!

[angelwingedheart]

@poppetina56 Rude! You know this is EXACTLY what im talking about! Bratz people are so rude and do not respect others opinions. YOUR calling HER immature? Oh please! Your the one who i making a huge deal over DOLLS!! DREWL? Thats not even how you spell DROOL you idiot.Mattel is not drunk! But I can tell you this: MGA IS GREEDY. Why do you think there named BRATZ? I mean really thats like the WORST name for a doll!

[Banana4200]

Bratz go go

[poppetina56]

@kaitie648 Like I said, I reported you to MGA so shut up!! And at least Bratz isn't obsessed with fairies and imaginary worlds! Oh and BTW Isaac Larian didn't drink he doesn't get drunk! And I recommend you chack your information. Who told you Barbie was based on paper dolls?! The queen of pink fairies?! If you love the toddler group- don't tell me- your 3 right?! OMG you are 3 and on utube?! That is so immature! And anyway Barbies DREWL so shut up!!

[poppetina56]

@PunkGrl199 I agree :)

[PunkGrl199]

BRATZ RULE!

[poppetina56]

@katie648 You'd be surprised I reported you to MGA -:) And at least BRATZ isn't obsessed with fairies and pinky stuff. Anyway if you put it that way, Barbie is based on a German sex doll and BRATZ is based on the president of MGA's daughter. Who told you Barbie was based on paper dolls? A little fairy princess? Oh and shut up yourself you cow -:) And for your information, I am not a hater k? :-O

[poppetina56]

@katie648 Ok then go be a baby! And your comment would j