EDP Commercial

Description:
The goal of the edp commercial is to introduce the new modular identity for edp created by Sagmeister, Inc. The new identity is built using four fundamental shapes: a circle, half circle, square and triangle. These four shapes were combined and layered to build dozens of unique edp logomarks. This same graphic system was used to build hundreds of illustrations within the same visual language. Sagmeister worked with Brand New School to transform these logos and illustrations into a commercial introducing the new edp identity while touching upon edp's impressive facts relating to renewable energy.

Sagmeister Inc.:
Creative Director: Stefan Sagmeister
Art Director/Designer: Jessica Walsh
Illustrations: Jessica Walsh
Additional Illustrations: Stephane Elbaz, Xavi Garcia, Michael Freimuth

Brand New School:
Senior Producer: Derek Macleod
Executive Creative Director: Jonathan Notaro
Art Director/Creative Director: Chris Palazzo
Designers: Caleb Halter, Philippe Intralligi, Robin Greenwood
Animators: Caleb Halter, Scott Balles, Robin Greenwood

Category:

Film & Animation

Tags:

• EDP
• Brand New School
• Sagmeister

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