Using Tracking Codes for Internet Business

http://sanjayjohari.com

Tracking codes are tools that are must for internet business. They help you quantify the results of your marketing efforts that in term helps you to adjust your marketing efforts for better results.

One of the objectives of your marketing strategy is to direct internet traffic to one of your landing pages. The URL of your landing page with tracking code looks something like this:

http://sanjayjohari.com/?t=caa&funnel=BBook

The part of the URL after the question mark (?) is the tracking code. The portion before the question mark is of course the web address of the landing page.

The tracking codes can generate a wealth of information for you provided they are properly designed.

Let us see what could be the variables in your marketing strategy.

1. Type of ads -- There are many types of ads such as PPC, banner ads, solo ads, classified ads, videos, ezine ads, press release, blogs and social sites.

2. Places Where Ads are Placed -- For each type of ad there are several places where those ads can be placed. For example PPC ads can be placed in Google, Yahoo, Facebook etc. There are numerous sites for placing classified ads, solo ads ezine ads, press release. Then there are so many social sites such as Facebook, twitter, Squidoo, Hubpages and so on. For video distribution also there are so many sites.

3. Headlines of the ads -- You may be experimenting with different headlines for same type of ads to see how they convert.

4. Ad Text -- You may be experimenting with different ad texts that appeal to different types of target audience

5. Market Niche and Keywords -- There could be several keywords and niche markets that your product can serve. Your ad campaigns will certainly be designed for specific keywords and market segments. In case you are targeting more than one keyword and niche market you would like to track how your ads are doing for each of the keywords.

6. Landing Page and Thank You Page -- It is possible to have different landing pages for the same product. Each landing page will cater to particular requirement represented by specific keywords that are being searched. For each group of keywords, the message conveyed by your landing page will be different.

In fact your message to your target audience starts with the advertisement. The headlines and the body of the ads, the videos and blog posts -- they all convey messages and are designed to appeal to the target audience. The ad, connected landing page and thank you page -- they should be congruent to convey the same message that has drawn the attention of the reader of the ad and prompted him to subscribe.

7. Geographical Regions -- Different geographical locations respond differently to the marketing campaigns. The marketer would like to know how his marketing efforts are performing at different places

Apart from the above there could be other variables in marketing campaigns such as language of the ad and landing page.

The tracking codes help us to track how variables such as the above are performing and accordingly modify the marketing campaigns. With the help of tracking code we will know which subscriber responded to which ad, where the ad was placed, which landing page was used, which keyword or market niche appealed to him, and where he saw the ad.

Over a period of time the tracking codes can give us a pattern about how different variables are performing. It is a task in itself to tabulate the tracking codes periodically and have the overall picture of marketing campaigns, but this task is worth undertaking to set directions for the future.

Many affiliate programs provide the facility for generating tracking codes.

http://sanjayjohari.com

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Education

Tags:

• tracking code
• internet business
• marketing campaign
• ads
• Advertising