CULTURE by Stefan Sagmeister. - BMW Group
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Uploaded by BMWGroupView on Feb 28, 2011
The internationally celebrated graphic designer Stefan Sagmeister has created the design of the publication CULTURE, a book describing the BMW Group's international cultural commitment. The limited edition of 1488 hand-signed copies, which are not available for sale, is based on an unconventional concept: CULTURE also features an integrated, remote-controlled car, a book that can be driven around. As a whole, the numerical arrangement of all book covers would make a square measuring 7 x 7 metres depicting a graphically abstracted image of the legendary BMW "four cylinder" building - the company headquarters in Munich built by Karl Schwanzer in 1972 - from a bird's eye view. Consequently, each book cover becomes a fragmented, unique specimen.
http://www.bmwgroup.com/culture
- 19 likes, 2 dislikes
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So...the culture of BMW is to make things that cannot be sold and cannot be bought? Seems kind of douchey...which I guess does reflect the culture of many BMW drivers accurately. So I guess good job.
borobdin 9 months ago 2
Oh Joy..BMW is saying.
rupash88 9 months ago
Very interesting. But Stupid!
Bullseye5477 10 months ago
Sensacional, mestre mesmo sem duvidas...um dia eu chego lá...
rafaelrleitao1 11 months ago
cannot be sold, cannot be bought???
without looking I bet e-bay will be full of these in less than a month....
luedriver 11 months ago