Marketing - Belmont University College of Business Administration

If you are creative, good with numbers and interact well with people, the exciting field of marketing might be a rewarding profession for you. Marketing professionals determine how to best communicate product/service strengths to consumers and respond to needs in the market. Market Research, Personal Selling, Advertising, Non-profit/Services Marketing, Product Management, International Marketing and Public Relations are just some areas of specialization.

Your choices in a marketing career are exceptionally wide and include marketing of goods and/or services in the public or private sector. Belmont graduates have accepted offers from such employers as Acxiom Digital, Allstate Financial, American Heart Association, BMI, Carhartt, Inc., Kirkland's, Emma, Enterprise, The Buntin Group, Gaylord Entertainment, Lifeway, Nashville Area Chamber of Commerce, NFIB -- National Federation of Independent Business and North Star Destination Strategies.

The marketing faculty at Belmont consists of individuals who have received awards and recognition for their teaching excellence. They have also published numerous articles in national and regional marketing journals and stay up-to-date on current market trends.

Marketing students at Belmont learn about and apply traditional advertising methods as well as interactive strategies, including search engine and social media utilization. A focus is also placed on understanding the consumer and utilizing market research techniques to direct strategy and measure success. The curriculum is structured to accommodate other complimentary courses of interest, such as digital imaging and web page design, public relations, etc., using the 12-17 hours of built-in general elective credits.

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