Media facades: When buildings start to twitter

The timeline depicts international media facades with their different artistic, social or brand messages up to interfaces like iPhone Apps or brain sensors for public participation. The movie is a shortened version of the lecture, „The semiotics of media facades - When buildings start to twitter".

Luminous tweets and retweets
During the day, facade structures with their windows and material combinations grant a specific building image to the public. However, after sunset electrical light is the medium for an architectural image. The light appearance sends atmospheric signals to the citizens: The unilluminated buildings look as if they are sleeping, static illuminated facades appear inviting and luminous stories shared by vivid media facades entertain the urban audience. In the last decade, media facades have become a widespread element for luminous tweets worldwide. They establish a network between the building owner and the citizens, sometimes driven by aesthetical debates, other times by commercial intentions to avoid traditional light advertisement.
The pursuit of persuasion by way of big screens gives the impression that size receives a higher relevance than content, comparable with the large amount of trivial tweets in Twitter. Various media facades appear as monumental monologues repeating a fixed animation daily. A few facades use signals from the environment and transform them into a play of light and shadow. Others emerge as urban dialogues when buildings show combined moving pictures. Some even allow people to send messages to the building to receive luminous retweets. They turn the city into a community following the dialogue and with the respective Apps may possibly even gain a following community worldwide.


The historical overview of international projects covers various lighting methods and techniques from lighting designers as ag4, Arup Lighting, blinkenlights, Fusion, LAb[au], Licht Kunst Licht, L´Observatoire International, Mader Stublic Wiermann, Okayasu Izumi, magic monkey, Matthew Tanteri, Onur Sonmez , Qosmo, realities:united, Rogier van der Heide, StandardVision, Urbanscreens, Uwe Belzner, Yann Kersalé and architecture like Asymptote Architecture, Frank Gehry, Jean Nouvel, O.M. Ungers, Peter Cook, Peter Marino, UN Studio, schneider + schuhmacher, Simone Giostra, WOHA architects1. Artists like Doug Aitken, Jaume Plensa, Kurt Hentschläger and Zhong Song are included in the timeline as well.


Past lectures:
Harvard GSD, Cambridge, March 2012
Expo Lighting America, Mexico, Feb 2012
MIT Media Lab, Cambridge, April 2010
Cooper Union, New York, April 2010
Portland State University, Portland, April 2010
Parsons The New School for Design, New York, Oct 2010

Thomas Schielke
http://www.arclighting.de

Category:

Science & Technology

Tags:

• Media
• facade
• LED
• Light
• Architecture
• Twitter
• timeline
• Art
• iPhone
• App
• building
• New
• York
• Hong
• Kong
• Singapore
• Chicago
• Berlin
• Tokyo
• Hamburg
• Beijing
• Abu
• Dhabi
• Brussels
• Vienna
• Technology
• Arup
• Frank
• Gehry
• Rogier
• van
• der
• Heide
• Asymptote
• UN
• Studio
• Doug
• Aitken
• Peter
• Cook
• Illumination
• city
• Urban
• design
• Pixel
• Augmented
• Reality
• Projection
• Video
• mapping
• Advertising
• Bayer
• Lighting
• Design
• Carbon
• Free
• graphics
• Harvard
• GSD
• Branding

[ivyaggie]

Out of curiosity, who or which company made this clip?

[smartflying]

@ivyaggie : The clip was done by arclighting.de

[makeiteasyable]

AWESOME!

[mulciberus]

@ivyaggie Full credits at the end.

[Luminapolis]

One of the favorites of Luminapolis Channel