Mobilink Jazz Thematic

Freedom is the one thing at the heart of every Pakistani and that is exactly what Jazz is promising its customers through the launch of our thematic over the weekend. The freedom to speak up, express yourself, reach out and be yourself!




The fun, effervescent personality of the brand can be seen through this lively jingle which captures the essence of Jazz in a mere 90 seconds. Music to our ears, this catchy new jingle went through many iterations before taking its final form. The jingle touched upon many of our USPs as it drove home the message of affordability and our comprehensive array of Value added services and coverage. The ROI is already becoming apparent as one notices people tapping their feet as soon as the jingle comes on air.




Bringing together some of brightest stars of the Pakistani industry in this magnanimous production, the legacy of Jazz continues even stronger than ever before. Reuniting characters that span the breadth of communications that have come from the Jazz platform, the various characters depict the diverse customer base that Jazz has cultivated since its inception and illustrate that irrespective of one's age, creed, language or gender, Jazz is the one connection for all. Famous personalities such as Fawad, Annie and the evergreen Wasim Akram bring this commercial to life, displaying their youthful side which indeed is a treat to watch.




The television commercial was supplemented with a unique and powerful print campaign that has already created waves. The print campaign had two phases of which phase one built upon the core message of the freedom that Jazz provides, whereas the second phase drove home the various USPs that Jazz offers i.e. they showcase not only our remarkable call rates, but our expansive coverage and bouquet of exceptional value added services, as well, confirming the fact that we are indeed the market leaders.




These striking images have blanketed the nation as Jazz rolls-out one of the most comprehensive launches in the recent past. A holistic campaign with numerous consumer touch-points, the extensive media, POS and outdoors plans will ensure that no one will be able to escape the freedom that provides.

Category:

Entertainment

Tags:

• Mobilink
• Jazz
• Aur
• Sunao
• Orascom
• VAS
• Wasim
• Waseem
• Ad
• TVC
• Commercial
• Sunita

[mariafawad]

aww..fawad..hahahahahah..:D:D:­D <3

[mariafawad]

i lub fawad!

[julumnahinzulm]

kya bakwas add hai, bol ke lab classy peom and such cheapo performance , looks like some injin film

[saha001]

ainee i love youuuuuuu! lol

[musabiftikhar]

VJ Mahira, Quratulain Khan, and Sunita Marshal.

[Mus24]

Who is the other model in this ad besides Ayesha Omer?

[bilalbashir]

warid acha hai jo add hee nahin dheekhata

[iqrisparkle]

hes hot!

[iqrisparkle]

like your face

[needtubes121]

ayesha omr my first luv

[pelvic10girdle]

sucks