David Plouffe on Joe the Plumber and Focus Groups

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Uploaded by on May 13, 2009

David Plouffe, campaign manager for Barack Obama, speaks on how the campaign used focus groups, and what they told them, for example, about what voters thought of Joe the Plumber. Plouffe was speaking at the Amazon.com offices in Seattle on May 12, 2009, discussing his upcoming book, The Audacity to Win, coming out in November.

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News & Politics

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  • hmmm that's cool.. Obama's campaign manager making fun of everyday citizens...

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