Anchor Butter - Made by Cows Mural

CHI & Partners, on behalf of Anchor, commissioned Blazinstar Experiential to help position Anchor as the original butter brand, by dramatising the brands heritage ad campaign with an authentic ambient campaign.
Taking retro to the streets in a simple and authentic approach, Blazinstar Experiential sought space on a high profile wall in East London, and implemented an old style of sign painting in the form of a Mural to replicate the Anchor ad, bringing to life the reminiscent retro theme of the fine art advert painted on the brick.
Blazinstar Experiential's team of specialised artists used special art techniques that created the similar wash out effect of the advert.
The Mural which was live for two weeks in London's popular and trendy Curtain Road, stood out to thousands of consumers that passed by, and attained media attention appearing in London's well read paper 'Metro'.

Category:

Entertainment

Tags:

• Anchor
• Butter
• Made
• by
• Cows
• mural
• experiential
• marketing
• Blazinstar
• interactive
• promotion
• guerrilla
• ambient
• campaign
• experience
• outdoor
• stunt
• pr
• London
• innovative
• promotional
• staff
• stand
• original

[intermission63]

This is sweet