Few people have their finger more firmly on the pulse of UK B2B marketing than Joel Harrison, Editor of B2B Marketing Magazine. Watch this short video and hear him review the current state of play in the B2B technology industry -- from changing market dynamics and the new skills technology marketers need to succeed, to his expert prediction for our industry's next big thing.
"... sadly, peoples' attention spans are getting shorter".
Sure, 2 min video vs 25 page white paper equals no contest.
But a 2-4 page white paper with infographic(s) and embedded video link can compete...
samuraiwriter99 3 months ago
@samuraiwriter99 Absolutely, I couldn’t agree more, providing you’ve made it clear what they should expect so they don’t dismiss it as yet another long, tedious white paper…
TMinMind 3 months ago