Fevicol, in existence since 1959[1], is a brand of adhesives, manufactured and marketed by Pidilite Industries Ltd .
According to Pidilite Industries Ltd. the Fevicol brand enjoys upwards of 60% market share of the adhesive market in India[2]. For its advertising, Fevicol won a Cannes Lions Silver award in 2002[3] and has won several ABBY awards[4]. Ogilvy & Mather, the advertising agency responsible for the brand's advertising claim, "From the physical aspects of the word to the metaphorical manifestations - 'Fevicol is Bonding and bonding is Fevicol' in the mindspace of people at large."[5]
i lov how these Indian ads very nicely portray all Indian diversity.llike this ad clealy tells its from varanasi.other feviquick ad (of fishing with stick) tells its from Tamil nadu.no need to tell.
TheAniketD 4 months ago
hahahaha awseome
TheIRONMANPRO 1 year ago
the first time round, the old man says: "You don't apply Fevicol, your work doesn't get done." others: "doesn't get done, doesn't get done."
when the plank falls: "You don't apply Fevicol, your work gets done" which in Hindi also means that you are done for. Others agree: "done for, done for..."
drowsynumbness 1 year ago
Very low video quality and no translation.
Peaceisover 2 years ago