Change Player Size

Watch this video in a new window

Nixon Now (1972 Political Commercial)

Get the latest Flash player

Unsubscribe

NatureBoyUSA
February 28, 2008

(more info)

(less info)

Want to Subscribe?
Sign In or Sign Up now!

No incumbent president has used television advertising more effectively than Richard Nixon in 1972. His ad campaign was a two-pronged attack depicting Nixon as a successful world leader and George McGovern as a reckless liberal. Nixon's positive ads used documentary techniques to give voters a glimpse inside the White House, with scenes of Nixon at state dinners, in meetings with world leaders, and at work in the Oval Office. The documentary style gave the spots a feeling of intimacy and authenticity, and created the impression that voters were getting a privileged view. The ads also attempted to humanize Nixon, who was widely perceived as cold and humorless, by showing him in relaxed moments playing the piano for Duke Ellington, dancing with his daughter at her wedding, and joking with Chinese translators.

Nixon's most effective commercials, however, were attack ads. One spot ridiculed McGovern's proposed defense cuts by using the stark image of a hand sweeping away toy soldiers, planes, and warships. Another claimed that McGovern would put 47 percent of the country on welfare. Though created by the Republican campaign, these ads were credited to "Democrats for Nixon," a strategy meant to create the impression that McGovern's liberal views put him outside the mainstream of his own party.

Nixon's ads were produced by the November Group, a virtual all-star team of advertising executives headed by Peter Dailey, who ran his own Los Angeles agency, Phil Joanou from Doyle Dane Bernbach, William Taylor from Ogilvy and Mather, and an advisory board of executives from many top agencies.

Category: News & Politics

Tags:

1972 Political Commercial President Richard Nixon Republican Senator George McGovern Democrat

URL

Embed

Customize

More From: NatureBoyUSA

Play All Stop Autoplaying | Play Next Play Next

QuickList(0)

Clear | Save

Related Videos

Added to
Quicklist4:22

Richard M. Nixon Funeral

98,259 views

checkerboreds

Featured Video

Added to
Quicklist0:35

Nixon commercial

49,175 views

cdriggs

Added to
Quicklist1:07

Jackie Gleason for Richard Nixon

60,840 views

jeffkrulik

Added to
Quicklist1:01

Hubert Humphrey 1968 Political TV ad

29,198 views

marylanddemocrats

Added to
Quicklist1:02

Fearing Ronald Reagan (1980 Political Commercial)

25,500 views

NatureBoyUSA

Added to
Quicklist0:48

Kennedy v Nixon ad

1,323 views

tgrueskin

Added to
Quicklist0:57

Richard Nixon 1969 Great Silent Majority

59,219 views

politicalhack28

Added to
Quicklist0:58

i like ike

58,767 views

trebla2715

Added to
Quicklist9:51

Nixon visits Helms

32,081 views

cbjoseph

Added to
Quicklist0:30

Nixon "I'm not a crook" press conference

371,447 views

ledzepp461

Added to
Quicklist0:55

Nixon for American Youth 1968

10,302 views

rfkmustdie

Added to
Quicklist0:38

Nixon Tape Discusses Homosexuals at Bohemian Grove

368,227 views

mtvcmiller

Added to
Quicklist2:13

Nixon Resignation Outtakes

298,198 views

suzydastar2007

Added to
Quicklist0:33

"Washington" Jimmy Carter 4President 1976 TV Ad

49,225 views

4President

Added to
Quicklist0:32

The Ayatollah Votes (1980 Political Commercial)

6,543 views

NatureBoyUSA

Added to
Quicklist2:02

Peace Through Strength (1980 Political Commercial)

15,904 views

NatureBoyUSA

Added to
Quicklist0:51

US Democrats - George McGovern 1972 Video 1

10,387 views

t4change

Added to
Quicklist2:36

Nixon Now

3,210 views

Ordie155

Added to
Quicklist4:48

Nixon/Kennedy TV Debate

162,479 views

CarlDowse

Added to
Quicklist1:01

Political Ad

24,543 views

thesaint1938

See all 60 videos

More Popular News Videos

Upgrade to Flash Player 10 for improved playback performance. Upgrade Now or get more info.

118 ratings

53,235 views

Like to rate videos and let people know what you think? Automatically share your ratings, favorites, and more on Facebook, Twitter, and Google Reader with YouTube Autoshare.

Try Autoshare What is Autoshare?

Autoshare makes certain YouTube activities public on the services you choose. Select only the services you are comfortable with - like Facebook, Twitter, or Google Reader - to let your friends know what you like on YouTube. You can turn Autoshare off at any time.

Favorite

Playlists

Flag

(more share options)

fewer share options

MySpace

Facebook

Twitter

MySpace

Facebook

Twitter

Digg

orkut

Live Spaces

Bebo

hi5

Like to share videos with friends? Automatically share your ratings, favorites, and more on Facebook, Twitter, and Google Reader with YouTube Autoshare.

Try Autoshare What is Autoshare?

This video will appear on your blog shortly.

Thank you for sharing this video!

Saving...

This video has been added to your Favorites. (Undo)

This video has been removed from your Favorites. (Undo)

Like to Favorite videos and let people know what you think? Automatically share your ratings, favorites, and more on Facebook, Twitter, and Google Reader with YouTube Autoshare.

Try Autoshare What is Autoshare?

Want to add to Favorites? Sign In or Sign Up now!

The video has been added to your playlist.

Want to add to Playlists? Sign In or Sign Up now!

Want to flag a video? Sign In or Sign Up now!

Statistics & Data

Video Responses (0)

This video has no Responses. Be the first to Post a Video Response.

Adding comments has been disabled for this video.

YouTube	Programs	Help	Policy	Discover
Contact Us	Advertising	Get Help	Privacy Policy	YouTube on Your Phone
YouTube Store	Developers	YouTube Handbook	Terms of Service	YouTube on Your Site
Press Room	Partnerships	Community Help Forums	Copyright Notices	YouTube on Your TV
Business Blog	Content Management	Safety Center	Community Guidelines	YouTube RSS Feeds
YouTube Blog		Creator's Corner		TestTube

Add YouTube to your Google homepage

Current Location: Worldwide Show locations

Current Language: English Show languages