How To Smart Mob

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Want to get a point across in a very big way? Organize a smart mob—a group of people who mobilize on short notice to perform a collective action. For more information on social movements, go to "www.movements.org":http//www.movements.org

To complete this How-To you will need:

A plan
A cell phone
A computer with an internet connection
Contacts
A still or video camera

Warning: Be aware of local laws and regulations regarding large gatherings. A smart mob could be illegal in certain instances.

Step 1: Clarify your goal

Determine your overall goal. Do you want to raise awareness about a social issue? Protest a political decision? Organize an art performance? Clarify what you want to achieve.

Step 2: Decide on the event

Figure out the specific act that will help achieve your goal. The key is that everyone participates together at the same exact moment.

Tip: You can physically gather at a set location, or simultaneously perform the same act from different places.

Step 3: Prepare

Make sure you're prepared: Scope out your location, get contact information for the people you plan to invite, and set up a group list on your phone, so you can text everyone by hitting just one button.

Tip: You can also organize a smart mob through a social networking or microblogging site. There are even web sites dedicated to creating and maintaining group lists.

Step 4: Set the date

Set the date and time for the smart mob, and roughly calculate how long it will take for participants to reach the location. You may want to alert people to the date ahead of time, but keep all other information secret.

Tip: Smart mobs can be especially effective in places that discourage free assembly. By the time anyone who would want to stop you finds out, your group has already gathered.

Step 5: Keep the message short

The key to a smart mob lies in its lightning-fast execution and mass distribution. Don't write a dissertation—text messages are generally limited to 160 characters—and encourage people to forward the message along.

Step 6: Contact the media

If you want to publicize your smart mob's actions, contact the media just before the smart mob swarms, and don't include many details to keep an element of surprise.

Tip: If you photograph or videotape the event, you can also publicize it after the fact.

Step 7: Head to the location

Hit send! Now head to your smart mob location.

Step 8: Perform the action and leave

Perform the collective action. Disperse calmly and quietly. Success!

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Category:

Howto & Style

Tags:

• communicating
• hothowtos
• internet
• movement
• networking
• organizing
• politics
• protesting
• social
• technology

[KeatonIsFTW]

You will need:

Pitchfork

Torch

Megaphones

der i fixed teh requirements

[undertake782]

Wow get a life.

[capps4242]

Penis . . . . you laughed

[wimpykid422]

Perfect 2 bring back the old nickelodeon. Go to Nickelodeon: the old days & reply 2 my comment if u want to help! ;)

[jitidanyay]

00:0

[themobstermentalist]

We will need A computer with Internet to get a friends from Facebook,twitter and so on. And don't forget to Subscribe Howcast Videos on Youtube !!! :) Haha

[dalberto]

Video legal com passo a passo para organizar uma smart mob

[Contradiction11]

This is great information! This is the new hobby in my area. We are from a state known for having lots of "Puppy mills" and they are being taken down little by little just by having a bunch of us show up and freeze a pet store. Just going there and taking up space with people who aren't following the consumer norm of behavior works to disrupt the lure of cute puppies to buyers. Pet stores are slowly learning to work with their local adoption sources to "move product."

[OMGWereScrewed]

idiot!

[socom908]

NeRdS

[7277266676]

i don't understand the previous comments. this is beautiful and useful information. i suppose there aren't many things worth changing in your world? or you feel totally helpless about them? do something about your environment

[tevp90]

oo...oops :P