Topics include: Redirection, the ways to ensure your users and search engines don't get lost in the shuffle; Sitemaps, an easy tool you can create to help search engines crawl your site more effectively; Search Engine Accessibility, how you facilitate your users' interactions and communications online; Multimedia; Descriptions and Annotations; Site Security and Protection; and guarding your site against spammers.
Good video, but the info on PPC is absolutely wrong. Click fraud? I mean a minor concern... Also you can pre pay for your adwords so it doesn't go over it... also you can set your max cost per day and max cpc. Also it makes it VERY EASY to track your conversions. Also adwords is great at preventing click fraud... so good stuff on SEO but I don't really understanding the SEM hate.
trickofdisaster2 1 month ago