To promote Lacta chocolate bar in Greece, we crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. Some even popped up as extras in the finished film. During filming we kept people updated through our blog, Facebook, Twitter, YouTube and Flickr accounts. On Valentines day the 25 film aired on Greeces top TV channel and online, with great success. http://www.loveinaction.gr/english
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