DfT Tales of the Road - The Girl Who Didnt Dress Bright
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I had safety clothing as a kid. I had a lovely coat, with built in reflector lstrips which I adored. It was super bright, it was a nice red colour. And I was like "b*tch, I'm fabulous!" (well, not in so many words cause I didn't know those words back then).
The fact is, this message of wearing bright coats and reflector strips have been out and about for donkey years.
And there are plenty of ads that show drivers driving too fast and the consequences.
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Press 5 and 6.
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I know it has a strong message but this advert is fucked up
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When i was in year 3 and saw this commercial (now in year 6) I shat bricks!
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Or......just look both ways?
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bring back the hedgehogs
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creepy
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I still really don't give a fuck. I take the fucking bus.
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This freaks me out even at this age. Fuck, this is creepy.
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this is how my baby girl died, i miss you baby. i will always remeber you, i promise, and i love you<3
3 months ago 2
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Ugly! It's 180 degrees wrongheaded.
Make the most vulnerable people responsible, blame the victim, convince kids they can't lead a normal life without SAFETY CLOTHING. Our kids are already under virtual house-arrest, not allowed to play in their own streets: OUR STREETS SHOULD BE FOR OUR KIDS WHO LIVE IN THEM, not for strangers passing through in a hurry.
Why is this ad not aimed at the elephant in the room - drivers who are driving too fast to stop in time under such conditions?
dunnonuffink 2 years ago 22
It gets the message across well - because it scares children! The hedgehog one was alot more child-friendly.
iamasockfan 2 years ago 12