The Diamond Empire: Teaser 2

http://www.mediaed.org

This astonishing documentary investigates how an advertising slogan invented by Madison Avenue executives in 1948 has come to define our most intimate and romantic rituals and ideals. The Diamond Empire, which sent shockwaves through the transnational diamond industry when it first appeared, systematically takes apart the myth that "diamonds are forever." It exposes how one white South African family, through a process of monopoly and fantasy, managed to exert control over the global flow of diamonds and change the very way we think about courtship, marriage, and love — an achievement all the more stunning given that diamonds are in fact neither scarce nor imperishable. Zeroing in on how "the diamond empire" managed to convert something valueless into one of the most coveted commodities in history, the film provides a riveting look at how marketing and consumer culture shape not only global trade and economics, but also our very identities. MEF is delighted to be able to make this powerful educational resource available to teachers once again.

Category:

News & Politics

Tags:

• MEF
• blood
• diamond
• oppenheimer
• debeers

[mooncooninc83]

BET is nothing more than a circus. Period.

[erkd1]

The western world didn't end exploitation, they exported it.

[tylermanchesteruntd]

stupid animals

[0neLess]

Paraz1tul: What you basically just said is that, assuming we have free will, there's no such thing as exploitation.

[mooncooninc83]

Aside from your unwillingness to recognize the exploitive circumstances that engulfs these peoples lives, I must say, I do agree with you.

[Paraz1tul]

hey man i don't know if you seen the video but they were willing to jump in that hole... they weren't being exploited. The solution is to make the diamond not such a valuable stone so they don't kill themselves when they try to get it.

[mooncooninc83]

Well, considering how the diamond business is just one of many examples of how Black people of the world (particularly in Africa) are exploited in the interest of other groups of people. Though in all fairness, a lot of our sufferage is a result of our own willingness to align ourself with those who wish us the worst of fortunes.

[dicanio09]

have you ever seen a video on BET?? they where diamond studded everything and damn is it gaudy and stupid!

[Paraz1tul]

wtf does that have to do with the video.. except that there are black people in it.

[henname]

lol I know the feeling.