Our Need to Know What it is That We don't Know About How to Define Success

At a discussion about engagement and open leadership in the closing of Web2.0 Expo on May 6, 2013, Brian Solis observes that aside from the science and the studies, its all open to interpretation (hes so polite). We read about how business are using social media (and their claims that) we are the social media leader of this because we have done this or youve googled case studies or success stories of social media . The truth is that this is only an opinion. . But this is not to say that they were embracing social media in a way that should inspire you. We assume that they knew what they wanted to accomplish that they knew what they felt success should look like. We assume that they measured success. Wed like you to take from this session a greater ability to find your own answers, your own success stories, without having to rely on inspiration from those companies whose measures of success are neither effective nor interesting in your case

Please note that I have paraphrased Brians remarks in junctures where the written word reads differently than the way that the spoken word is heard.

Category:

Education

Tags:

• Web2.0
• Brian Solis
• Engage