Uploaded by crownroyalbrand on May 17, 2011
In celebration of Crown Royal Black's partnership with Big Boi, cameras went behind the scenes to document Big Boi in compelling moments of his life and career that showcase his definition of "The Crown Life." The short film lets audiences into Big Boi's life as he performed during the 2011 Grammy Awards weekend; inside his studio, Stankonia, as he prepares for his latest projects; and an evening out on the town in his hometown of Atlanta with stops at his favorite spots to unwind.
The film is directed by Hudson Dusters for Greenpoint Pictures.
"The Crown Life" is a multi-layered campaign created to mark and celebrate life's crowning moments. On the heels of the launch of new variant, Crown Royal Black whisky, Crown Royal has gathered influential designers, filmmakers, and legendary producer and artist Big Boi to release exclusive, limited-edition products and content. All artists and designers have been tasked to use their craft to create something that celebrates what "The Crown Life" means to them -- finding royalty in everyday experiences.
Crown Royal encourages everyone to please enjoy responsibly.
CROWN ROYAL BLACK Blended Canadian Whisky. 45% Alc/Vol. ©2011 The Crown Royal Company, Norwalk, CT.
www.crownroyal.com
Top Comments
All Comments (49)
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wait...was that the darnell that he gave a shout out to in atliens?
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whats the name of the brand @ that slumdog snapback
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@hellodisco18 Daddy Fat Sax
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I would give anything for an ATLien sweatshirt
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@MysteriouzBrown Song @ The End: "Daddy Fat Sax" - Big Boi
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What's that song at the end?
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fuck the bulll shit.... what camera are they using?????
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DAAAAMN @6:48...Uncle Darnell finally got outta prison, man Big Boi been reppin on wax for his Uncle for YEARS!!!
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4:33 song???
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This is awesome big boi is a god among all rappers!
1:33
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we need some outkast man....
djkruzz13 9 months ago 14
Big Boi living exactly how I wana be in 20 years time, on tour with the family, still working on his passion for music and tryna help as many people as possible! So inspirational.
Check out my channel for some nice UK hiphop, respect!
HazzaHipHop 9 months ago 10