Other Ways to Use a Cigarette was the Grand Prize winner in the California Tobacco Control Programs Be A Reel Hero Create. Direct. Save Lives. anti-tobacco video contest. Eye catching graphics highlight how the toxic chemicals found in cigarettes have other uses, such as paving roads with tar or exterminating rats with arsenic. As the grand prize winner, Other Ways to Use a Cigarette debuted during an episode of American Idol in May 2008.