Hella Jongerius and a perfect misfit

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Uploaded by on Nov 10, 2010

'Innovation is the highest priority' says Hella Jongerius, the Dutch product designer, now living and working in Berlin. With an exhibition and book coming up - both entitled 'Misfit' - Jongerius explains the meaning of 'misfit' and her approach to design, her method of working and the idea that even with industrially produced objects - the emphasis should be on craft, with the hand of the maker visible.

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