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Published on Mar 1, 2013
Though underrepresented in many aspects of the bicycle movement, there's growing evidence that women hold the purse strings when it comes to the future success of the bike industry. In preparation for the Women Mean Business theme for the National Women's Bicycling Forum (and the Bicycling Means Business theme at the 2013 National Bike Summit), we'll explore the results of the American Bicyclist Study with authors Elliot Gluskin and Jay Townley -- and understand the tremendous economic impact of women on the current, and more importantly, the future of the bicycle movement.