Starwood teaches industry tricks

http://www.hotelblog.es/
This is a fantastic speech of Robert F. Cotter ( President and Chief Operating Officer, Starwood Hotels & Resorts Worldwide, Inc.) who explains how Starwood Hotels gained power on customers and online agencies.
Consumer Forum 2004, New York, September 19, 2004, a Forrester Research's event.
Read comments (in Spanish) upon this strategy at http://www.hotelblog.es/internet_hotel_marketing/marketing-hotelero-de-exito-...

Category:

Howto & Style

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• starwood
• speech
• internet
• strategy

[erwinhuang]

great speech, he is gone?

and its 2004? its relevant even today!

[mdpv1]

She also informed me that I owed $1,600 for maintenance and remodeling fees and that I would need to use my timeshare by the end of the month or lose this years benefits. I was never told that I would have to pay this fee.

[mdpv1]

I signed the contract and paid $3,090 as an initial payment and would pay monthly installments until I paid off the total payment of $14,900. On 26 February 2009 I was called by Fabiola Kindt who said that Lisbeth Frontaner was no longer employed with their company and the she would be my new representative.

[mdpv1]

I decided to purchase this timeshare and signed a contract written in english. I do not speak or read english but the seller told me that she had informed me EXACTLY what was in the contract.

[mdpv1]

I am a citizen of Colombia, South America and on 29 January 2009 I was on vacation in Orlando, FL. While staying at a local hotel I was approached about purchasing a timeshare. The seller of the timeshare was a spanish speaker, Lisbeth Frontaner.

[1985peter]

he is the former COO

[pmc826]

this is the former CEO of starwood, bob cotter, it was given in new york in 2004 at the consumer forum....great guy and a loss to the company.....

[vishisingh]

This is a really inspiring speech. Could you please let me know when/where and by whom was it given? Thanks. - Vishi