Sports and professional athletes attract companies interested in endorsements, advertising, merchandising and business and marketing opportunities. CEO of Plunkett Research, Ltd. ™, Jack W. Plunkett, explains the current trends in the Sports Industry, including: the expansion of the love for basketball in China, the current economic slowdown's effect on Golf and the massive impact staying fit has on our economy. With the latest in marketing research and statistics, this video is a great overview of the Sports industry.
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